Tim Haffner
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Life, Liberty, Peace

The Graduate Theological Union brought me on to create a coordinated set of marketing assets for their series of public programs and events entitled, “Life, Liberty, and the Pursuit of Peace.” I worked with their existing brand guidelines to create a visual concept that conveyed the benefits of inter-religious thought in democratic and civil discourse.

Three Simple Icons

This concept plays off the title of the initiative, “Life, Liberty, and the Pursuit of Peace”. The three symbols are the sun (for life), the torch (for liberty), and the olive branch (for peace). The symbols can be combined in a variety of lockups, repeated to create patterns, or used individually.

I took this concept and applied it to several digital and print assets.

Alternate Theme

I also developed this concept of several converging and diverging paths resolving into a harmonious circle shape. The stripes of color allude to a common heraldic symbol for peace, the rainbow.