I designed this booth for the Residential Real Estate Council (RRC) at the National Association of REALTORS®’ (NAR) Legislative Meetings & Trade Expo.
The brief was to create a space that encourages interaction, reinforces the RRC brand, emphasizes the RRC’s prestigious Certified Residential Specialist (CRS) designation, and promotes the RRC’s annual conference, “Sell-a-bration”.
As a marketing team, we designated one half of the booth as an interactive photo opportunity for CRS designees to display their unique personal brand. We designated the other half of the booth as a place where attendees could interact with RRC staff, and collect information about the RRC and the CRS designation.
I designed the backdrops, the photo frame, and four flyers that were distributed at the event.
